If a growing group of speakers no longer feels Country Email List comfortable with certain words and expressions, it is often time for a change. Language is guided by cultural developments and vice versa – because language in itself also has a transformative Country Email List power. This means that as a media brand or company you have to regularly examine your own lexicon to check whether it still fits the image of the time and whether you are (unconsciously) excluding anyone. Why? Quite simply, Elonka Soros , diversity adviser to the BBC, said aptly.
Diversity or die' . So take your pick. But what Country Email List does an 'inclusive writing style' mean and how does this manifest itself in practice? For my graduation file I researched the concept of 'inclusive word usage' and I continued to follow developments in Country Email List my current position. In the text below I divide the concept into 3 different categories where things Country Email List often go 'wrong': physical and mental, sexuality and diversity. On the basis of theseCountry Email List pillars you will discover with concrete examples how you can pay attention to this as a copywriter.
Physical & mental: it affects your text Including Country Email List word usage about one's physical or mental characteristics goes way beyond the popular Instagram hashtag "bodypostivity." The point is that individuals are still too often identified with certain characteristics in contexts where this is not relevant. For example, you only name a person's physical or Country Email List mental characteristics if it matters to the text and you do not identify a person with his disability. So the sentence 'The blind director works at his desk' becomes 'The visually impaired director works at his desk'. In this same list, a 'disabled person' is a 'person with a disability' and better still 'a person Country Email List with a disability'. Also read: How to keep function names neutral (and therefore inclusive) Another interesting word in this category.